A regional rebranding effort unveiled Monday highlights the wide-open business and personal opportunities that research shows to be Bakersfield's and Kern County's most attractive assets.

The series of blue and green logos and taglines introduced by government and business leaders label Kern "Grounded & Boundless," while Bakersfield is showcased as "The Sound of Something Better" — references to survey data showing the area stands out for its traditional roots, social mobility, welcoming attitude and wealth of natural resources.

John Cox can be reached at 661-395-7404. Follow him on Twitter: @TheThirdGraf. Sign up at Bakersfield.com for free newsletters about local business.

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