Austin Smith and Jake Soberal

Bakersfield real estate developer Austin Smith, left, and tech CEO Jake Soberal survey Bitwise Industries' expansion plans in Fresno in April 2018.

“Bitwise is one of several organizations around the country that are pioneering the ideas of creating opportunities in left-behind areas; of expanding those opportunities to left-behind people; and meanwhile helping redevelop downtowns and bring a sense of possibility to their cities.” — James Fallows, The Atlantic

When I received an email from Jake Soberal, co-founder and CEO of Bitwise Industries, asking if my husband, Austin, and I could meet with him in Fresno, my son was just a few months old. I was accustomed to leaving him at home with bottles and schedules in the care of an attentive sitter since returning to work full time at our office down the street. But I was nervous about both of us leaving town for an extended day, apprehensive in a way that only a new parent might fully understand. Gathering what felt like courage at the time, we headed up Highway 99.

Part of me was also thrilled to get my head fully back into the game, to this challenging work that provides so much purpose. Teddy would be just fine. And anyway, I was determined even more now with a young child to continue working to secure a bright future for my, and now also my son’s, hometown. All of this was rooted in the reason why I chose to return back to Bakersfield in the first place. My life in large cities lacked this sort of meaning. Work there was challenging but felt replaceable and temporary.

Even more so since our son’s birth, I have felt “gleefully rebellious,” as Michele Anderson wrote in the New York Times of her own homecoming to a tiny town in the center of a midwestern state. “My move felt like a sort of protest against the idea that creative young people need to live in coastal cities,” Anderson explained. And it was for the same reason that I felt this personal rebellion against the magnetic nature of large coastal cities that Austin and I also felt drawn to the mission of Bitwise, the success of which ultimately proves that large metros need not be the exclusive hubs of technology and innovation.

I knew what Bitwise meant to Fresno, and I had always related its work with some of our efforts at community-building in Bakersfield. We didn’t know what this meeting was about, but we were intrigued. We had a hunch it was important that Austin and I go together.

What we found in Bakersfield’s de-facto sister city both surprised and inspired us to learn more. Bitwise’s origin story is that of a couple of homegrown entrepreneurs who gathered together a small group of local technologists. Over the course of a short six-year period, this idea expanded to transform 250,000 square feet of downtown office space and added over 8,000 new jobs to the Fresno economy. And they’re clearly not done yet.

Soberal took us on a tour of Bitwise's growing roster of buildings, coworking spaces and office suites filled with a mix of new and established companies, in what has been described by Fallows in The Atlantic as part of Bitwise’s ambitious plan to remake what was once a “very tattered” downtown Fresno. Over a casual lunch of Greek food, Soberal let us in on a secret. Bitwise was thinking about expanding to Bakersfield and asked what we thought about the idea. Would we be willing to help him? Before we could even answer audibly, I found myself nodding and smiling.

Soberal, and Bitwise co-founder Irma Olguin, have created an economic engine that prolifically creates jobs and opportunity in Fresno. They are proof that big ideas can come from an “underdog” and overlooked inland city. They are a yin and yang pairing of an attorney and a software engineer who decided to risk it all and start a business with the mission of expanding economic opportunities for those who live in their community, while at the same time breathing new life into a struggling downtown.

We left Fresno that spring day filled with excitement about what Bitwise could mean for our community. It felt like this could be the beginning of something big for Bakersfield.

Over the course of the last year, Austin and I, together with other dedicated community members, have worked with Soberal and Olguin as advisors of a sort. We’ve enjoyed helping them understand the local culture, connecting them with community leaders and investors, and strategized how Bitwise might activate properties downtown.

So what is this company that has injected new life into the Central Valley’s largest city? It took me some time to fully grasp how the distinct parts of their business model (computer programming education, commercial real estate and software development) all work together to create the sought-after “technology ecosystem” that so many cities around the country are eager to build. But now it all makes sense. The Central Valley, like many other regions throughout middle America, faces a number of economic and educational challenges.

What Bitwise has done in Fresno, and expects to replicate in Bakersfield, is to connect the dots between tech training, capital and downtown revitalization in a new way. It accomplishes this by teaching software coding to thousands of children and adults from a range of socioeconomic statuses, while simultaneously providing repurposed, fully amenitized and centrally located workspace for tech companies to hire newly educated coders.

Bitwise discovered that what we typically think of as the biggest obstacles to economic development for cities in the Central Valley — an overlooked location with low education levels and underutilized downtown properties — can become some of our greatest strengths. Fresno and Bakersfield are filled with talented people that possess grit and persistence; Bitwise sees that. It’s a classic case of bright minds who see opportunity where others see only obstructions.

The originality of the Bitwise model is not in its individual elements, but in the new way that the silos of education, business and downtown revitalization connect into a composite whole. This creates a positive feedback loop involving vocational training, job creation and urban regeneration all under one roof.

The issues we face as a community are sobering but not insurmountable. The kind of creative thinking that Bitwise brings is a giant step in the right direction. But the company can’t do it alone. We need to embrace this opportunity and commit to holistic thinking about the future of Bakersfield. I’m grateful for the opportunity to be a part of the change and hope you join me in welcoming Bitwise to Bakersfield. The more our community seeks to be pioneers of the digital age, the greater Bakersfield will be for the generations that succeed us.

Speaking about Bitwise in Fresno, Soberal said: “If this project can work right here, in the middle of many of the biggest challenges facing American cities, what might it do elsewhere?”

Let’s show the rest of the country that innovative ideas can come from the Central Valley.

Anna Smith writes a weekly column about Bakersfield. She can be reached at anna@sagebakersfield.com The views expressed here are her own.

(7) comments

Lilyrose

Anna Smith's article has the youthful, wishful thinking that every community needs. I think the title of the article " Why the Central Valley could soon be called ' Silicon Field' is at first funny then frustrating. A person named "OurOwnWorseEnemy" replied that the Dust Bowl was 90 years ago. It ISN'T. It still is ! The migrants from Oklahoma continued their farming practice here. Over farming the Central Valley in crops and oil leading to pollution, dust, contaminated water and air. The education of these generations lag behind. But that's for another article that needs to be written. What is frustrating with this article is that the writer is trying to spin a future of tech businesses starting here employing unskilled labor. Teaching a trade. Which is all good and wonderful. Something we need. Clean employment. But, and here comes the big but.....until we fully address the cause of reluctance to come here....we will continually be begging companies with tax breaks. In addition, begging Sheriff employees to work here. At the expense of local taxpayers. Nice that a Fresno base tech company wants to use a building downtown and hire. But if you really want more of this, then clean the air, water, parks, streets and open flights to major cities. Otherwise this will be just another commuter bedroom community to L.A. Last, Anna Smith, the mention of your new born son, Teddy, squeezed my heart. Please take him often to the coast for better air. That home coming to a tiny town in the center of the midwestern states is not Bakersfield.

GetReal2

God Bless Ms. Smith and her positive spirit (and care for her infant child). Fresno is indeed a fair sister city to Bakersfield. Regretfully, neither will ever attract top tech talent -- unless the B&B (best and brightest) people stop wanting to eat dinner near the Golden Gate or prefer summer time temps in the 70's. Want to attract more to the hardscrabble place that won migrants from Oklahoma's Dust Bowl, pay more. Otherwise, hunker down as Okie's were taught generations ago and survived. But please, don't tell me with a straight face that the B&B will choose Kern. Like why would a great basketball player go to OKC and take a lower salary? Because most people here like Trump? Try holding magnets together in the opposite way they are meant and tell me you see Top Tech talent migrating here.

ddhinds

True! Wishful thinking. No one is moving to Bakersfield from Silicon Valley.

OurOwnWorstEnemy

You missed the point of Anna's article. The potential that Bitwise offers the community is growth from within. See my response above... let's support our community and quit the knee jerk naysaying that has plagued us for too long.

OurOwnWorstEnemy

GetReal2, you have an antiquated and dated viewpoint on both Bakersfield and the "tech industry." If you re-read the article and remove your negative bias about Bakersfield, full of cliches, you may come to a different conclusion. The Dust Bowl was 90 years ago. This article is not about attracting "top talent" from other major cities or districts. I work in the tech industry and the concept of "top tech talent" and "best and brightest" are antiquated references that imply that the tech industry only employs a slim overly qualified margin of the workforce these days, when the fact is that 80% of higher paying jobs require skilled technical expertise. Potential tech entrepreneurs, employees, and education candidates will leave if they cannot find those opportunities within the City. By partnering with entrepreneurial groups like Bitwise to help grow and diversify from WITHIN we open ourselves up to the possibility for new companies to startup here or smaller satellite branches/offices to open here. Look into what Bitwise actually does and the potential they offer. It's true that we will never never be San Francisco, but it is also true that no city will ever be San Francisco or Silicon Valley. Just look across the country at the tens of other cities that are seeing major tech industry growth like Raleigh NC, Provo UT, Fort Collins CO, Indianapolis IN, Boise ID, Manchester NH, and on and on... Every industry is now "the tech industry" in some way and it is not only the "best and brightest" that are finding high paying jobs. I think you'll find that the possibility for growth in the tech sector here in Bakersfield is more about changing our attitude about what Bakersfield can and wants to be than we think. The point is, let's support and encourage our community rather than replay the old Bakersfield tropes everytime we hear or see someone with a positive outlook. The decades of naysaying need to come to an end. Let's change the conversation and champion our city's successes and the community members and leaders here with positive visions for our future.

OurOwnWorstEnemy

GetReal2, you have an antiquated and dated viewpoint on both Bakersfield and the "tech industry." If you re-read the article and remove your negative bias about Bakersfield, full of cliches, you may come to a different conclusion. The Dust Bowl was 90 years ago. This article is not about attracting "top talent" from other major cities or districts. I work in the tech industry and the concept of "top tech talent" and "best and brightest" are antiquated references that imply that the tech industry only employs a slim overly qualified margin of the workforce these days, when the fact is that 80% of higher paying jobs require skilled technical expertise. Potential tech entrepreneurs, employees, and education candidates will leave if they cannot find those opportunities within the City. By partnering with entrepreneurial groups like Bitwise to help grow and diversify from WITHIN we open ourselves up to the possibility for new companies to startup here or smaller satellite branches/offices to open here. Look into what Bitwise actually does and the potential they offer.

OurOwnWorstEnemy

.... It's true that we will never never be San Francisco, but it is also true that no city will ever be San Francisco or Silicon Valley. Just look across the country at the tens of other cities that are seeing major tech industry growth like Raleigh NC, Provo UT, Fort Collins CO, Indianapolis IN, Boise ID, Manchester NH, and on and on... Every industry is now "the tech industry" in some way and it is not only the "best and brightest" that are finding high paying jobs. I think you'll find that the possibility for growth in the tech sector here in Bakersfield is more about changing our attitude about what Bakersfield can and wants to be than we think. The point is, let's support and encourage our community rather than replay the old Bakersfield tropes everytime we hear or see someone with a positive outlook. The decades of naysaying need to come to an end. Let's change the conversation and champion our city's successes and the community members and leaders here with positive visions for our future.

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