If you have been in Kern County for any length of time you undoubtedly know about the magnificent ranch that encompasses 270,000 acres just south of Bakersfield and contains one of the most diverse intersections of nature, commerce, energy, housing and agriculture in the western United States. That diversity has contributed to the company’s resilience during these turbulent times. But what impact has this had on the economic future of Kern County, its small businesses and thousands of individual jobs?
Let’s take two of our company’s signature developments: the Tejon Ranch Commerce Center and its denizen Outlets at Tejon. The direct jobs alone are responsible for the employment of anywhere from 3,000 to 4,000 individuals. The importance of a job cannot be overstated, particularly during a crisis, and the multiplier effect of each dollar earned — particularly those dollars spent by consumers from outside our area — coursing through our economy is critical to our county’s success.
But even “essential” industries such as ours must put the safety and well-being of our employees and customers first – and we have found this to be abundantly achievable without sacrificing the jobs and economic vitality our county needs.
The Outlets at Tejon, for example, put in place a rigorous cleaning and sanitizing process as well as signage reminding everyone of suggested COVID-19 safety precautions such as social distancing and mask wearing. Although some attractions such as the food court, Camp Tejon and all kiddie rides had to remain temporarily closed, we were able to direct visitors to the numerous food options at the same exit in the Tejon Ranch Commerce Center including In-N-Out Burger, Chipotle, Starbucks, Pieology and Habit Burger, as well as recently opened operations like Dunkin Donuts, Jamba Juice and Charley’s Philly Cheesesteaks near the entrance to the outlets.
The ability to maintain much of this employment is made possible by you, the customers, who shop at Tejon’s outdoor retail offerings, as well as the many drive-thru restaurants where the sales taxes alone total nearly $10 million annually. Property, fuel and other taxes paid by the company as well as its partners and third-party owners are in the millions of additional dollars and all these tax revenues support much-needed public benefits including our roads, schools and public safety operations.
We are incredibly fortunate that the majority of the businesses in our center have managed to continue operations thanks to their essential nature, excellent safety procedures and an outdoor or drive-thru window capacity.
The pandemic experience has challenged us all to reach a little bit higher, dig a little deeper and embrace the things that matter most.
We have always taken pride in our role as a gateway from southern California to our beautiful community. That responsibility has motivated us to set the bar high in terms of quality, aesthetics and operations, as a standard bearer for the proud and resilient people of Kern County. The ongoing ability to provide jobs, fuel, food and supplies is one that we take seriously, while we look forward to a vibrant future for everyone in California.
Joseph N. Rentfro is executive vice president of real estate at Tejon Ranch Company.