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Awareness is a simple concept. I’m talking awareness of everything from considering how people will react to marketing messages, to timing, to public disasters and everything in between.

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Did you know that 70 percent of all businesses do not sell? Only about 30 percent of family businesses get handed down and less than 50 percent of businesses with revenues between $10 million and $50 million in revenues sell. These extraordinary numbers should be a wakeup call to business owners.

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My mission, which I chose to accept, was to share with local teens what there is to do in Bakersfield. The event was the Bakersfield Youth Commission’s “Sing Out, Speak Out” that preceded the kick-off of the City’s Movies in the Park series at The Park at Riverwalk on June 6.

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Starting with your initial idea, building and owning a business can be an exciting venture from day one. Developing a proper business plan, securing financing, marketing, paying taxes and all of the other small, but significant, details will surely be some of the most challenging yet rewardi…

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As the triple-digit summer temperatures settle over Kern County, workplace talk often turns to dress codes and some employees who seem to stretch the limits of acceptable “cool” attire. Is it time to dust off the old dress code, or review it to ensure it’s legal and defensible?

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Do not feel left out if you do not know about land surveying . You are not alone. Jerry Carter of the National Council of Examiners for Engineering and Surveying (NCEES) performed a “man on the streets” survey to gauge public awareness of the land surveying profession. His survey revealed th…

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Public agencies and private entities in the valley air basin portion of Kern County may receive up to $25,000 annually through the San Joaquin Valley Air Pollution Control District’s Clean Green Yard Machines: Commercial Voucher Program.

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A “denial-of-service” (DoS) attack disrupted the U.S. electrical grids, including section that stretch into Bakersfield, earlier this year. According to the U.S. Department of Energy, the cyberattack occurred On March 5, from 9 a.m. to 7 p.m., but did not result in any power outages.

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Seven years ago, I wrote an article that was published in The Bakersfield Californian warning employers that they should not use videos as their primary tool for harassment prevention training because of several lawsuits that were lost by employers who did just that.

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The California Legislature passed and the governor signed into law an avalanche of labor laws in 2018. Many of them were controversial. But one — Senate Bill 1343 — received overwhelming support.

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Every year we can count on a new crop of public relations failures. And 2018 did not disappoint. There were several jaw-dropping teachable moments. Some even produced a few snickers.