Awareness is a simple concept. I’m talking awareness of everything from considering how people will react to marketing messages, to timing, to public disasters and everything in between.
Did you know that 70 percent of all businesses do not sell? Only about 30 percent of family businesses get handed down and less than 50 percent of businesses with revenues between $10 million and $50 million in revenues sell. These extraordinary numbers should be a wakeup call to business owners.
My mission, which I chose to accept, was to share with local teens what there is to do in Bakersfield. The event was the Bakersfield Youth Commission’s “Sing Out, Speak Out” that preceded the kick-off of the City’s Movies in the Park series at The Park at Riverwalk on June 6.
Starting with your initial idea, building and owning a business can be an exciting venture from day one. Developing a proper business plan, securing financing, marketing, paying taxes and all of the other small, but significant, details will surely be some of the most challenging yet rewardi…
As the triple-digit summer temperatures settle over Kern County, workplace talk often turns to dress codes and some employees who seem to stretch the limits of acceptable “cool” attire. Is it time to dust off the old dress code, or review it to ensure it’s legal and defensible?
Many owners of successful businesses focus most on the final sale price of their business, as do the professionals who help them sell it.
Nearly a century ago, an innovative local machinist working for service company Midway Fishing Tool had a simple idea that has transformed the oil industry – in Kern County and around the world.
Do not feel left out if you do not know about land surveying . You are not alone. Jerry Carter of the National Council of Examiners for Engineering and Surveying (NCEES) performed a “man on the streets” survey to gauge public awareness of the land surveying profession. His survey revealed th…
Last September, Kern Community Foundation, in a public-private partnership with the Kern County Board of Supervisors and fundraising technology and training giant Network for Good, announced a unique technical assistance grant opportunity for Kern County nonprofits.
To better understand what’s driving of one of the fastest-growing segments of the small business sector, Bank of America recently surveyed more than 300 Hispanic entrepreneurs to identify their motivations, aspirations, and concerns. This is especially important here in Kern County, where Hi…
The Kern County Economic Summit is a clear depiction of what markets our county is capable of tapping into, bringing economic and scholastic movers and shakers near and far to brainstorm what economic trends will shine through this year.
The Kern County Hispanic Chamber of Commerce recently honored Cornelio “Corny” Rodriguez, Bakersfield College’s dean of instruction, as this year’s Businessman of the Year for his work within the community as a champion of small businesses and higher education. KCHCC President and CEO Jay Ta…
Last week, The National Council for Home Safety and Security named the city of Tehachapi as the safest city in Kern County and the 44th-safest city in California in its 2019 “Safest Cities in California” report.
The largest annual agricultural expo will hold its 52nd show, putting cutting-edge agricultural technology and equipment front and center for a three-day event, Feb. 12-14, at the International Agri-Center in Tulare, 4500 S. Laspina St. Boasting more than 1,500 exhibitors and 2.6 million squ…
One year ago, while writing a Kern Business Journal article about education and business working together, I chatted with Stuart Packard, superintendent of the Buttonwillow School District. Packard was anxious to invite business people into his classrooms and I knew from surveys and conversa…
In a 5-4 decision authored by Justice Anthony Kennedy, the Supreme Court reversed the prior decision in Quill Corp. v. North Dakota, which held that a state could not require a retailer from another state with no physical presence in the state to collect and remit sales tax on goods the sell…
Highlighting its nationally recognized achievements in patient safety and quality, Adventist Health Bakersfield was named a Top Hospital by The Leapfrog Group for the first time, making Adventist Health Bakersfield the only Top Hospital in Kern County.
Seven years ago, I wrote an article that was published in The Bakersfield Californian warning employers that they should not use videos as their primary tool for harassment prevention training because of several lawsuits that were lost by employers who did just that.
Retirement planning clients often come into my Bakersfield office panicked and frustrated that their nest eggs are cracking under the weight of their children’s mounting college loan debts and helping them cope with financial problems.
The California Legislature passed and the governor signed into law an avalanche of labor laws in 2018. Many of them were controversial. But one — Senate Bill 1343 — received overwhelming support.
When Colleen Bauer started her Bakersfield event and wedding planning business, she had no idea that her fairy godmother would make her dreams come true.
Every year we can count on a new crop of public relations failures. And 2018 did not disappoint. There were several jaw-dropping teachable moments. Some even produced a few snickers.
Steady growth in hotel industry: Bakersfield’s hotel sector continued to show steady growth in 2018.
Most buildings destroyed in the Camp and Woolsey wildfires were residential, not commercial, yet included important lessons for business owners.
Al Bensusen’s license plate reads CPAPMAN. Bensusen doesn’t suffer from sleep apnea. He doesn’t need a continuous positive airway pressure machine to keep him breathing while asleep.
Starting a new business can be difficult and stressful for anyone. Knowing how, when or where to start can mean long time of researching, asking, coming and going in the search to have a successful experience.