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Popping bottles with BevMo! Five-Cent Mix and Match Event


The Five-Cent Mix and Match Event is on now at all BevMo! locations in California including Bakersfield (seen here). The twice-a-year sale allows shoppers to purchase yellow-tagged bottles of wine or spirits at full price and receive any second yellow-tagged bottle of the same or lesser value for just one nickel.

BevMo! is back with its Five-Cent Mix and Match Event, which runs through April 26.

More than 500 wines and 130 spirits are part of the twice-annual promotion allowing shoppers to purchase one bottle at full price with another of equal or lesser value for a nickel.

The spring sale includes 49 new wines and 35 new spirits including Absolut Watermelon and Bombay Bramble Gin. Other popular brands include Aviation Gin, Espolon Blanco, Sazerac Rye Whiskey, Coppola Director’s Cut chardonnay and La Marca prosecco.

“For 14 years we’ve been holding this biannual event, and each edition remains fresh and exciting as we move in so many popular items and introduce with fresh and exciting newcomers,” Matt Champion, BevMo! senior vice president and chief marketing officer, said in a news release. “Given what we all endured over the past 12 months, it’s encouraging to be able to get back to tradition and welcome people to our stores once again.”

Shoppers can also enjoy a case discount of 10 percent on purchases of 12 or more bottles of wine.

Bill Hayes, BevMo!’s chief wine buyer, recommends three Spanish newcomers to this year’s roster: 2017 Breca Garnacha (91 points from Wine Spectator), 2017 Triton Tinta de Toro (91 points), and a new vintage Vatan Tinta de Toro.

Anyone who wants to shop from home can select direct delivery of an order via

Stefani Dias can be reached at 661-395-7488. Follow her on Twitter at @realstefanidias.

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