It's not often everyday folks find themselves in a serendipitous moment but in the life of an artist it's far more likely. That's just what happened to Diego Gutierrez Monterrubio, who recently launched a new line of apparel with VIDA design collaborative out of San Francisco.

This is not Monterrubio's first foray into fashion. Inspiration started with his mother, Rita Monterrubio, who has been a dress designer for more than 50 years. And he is CEO/owner and head designer for Bellezaful, an urban fashion line aimed at recognizing the beauty of all Latina women.

Stefani Dias can be reached at 661-395-7488. Follow her on Twitter at @realstefanidias.

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