Jeff Simpson called and had something he wanted to show us, “us” being me and Glenn Hammett, who works for Bakersfield Life, our sister publication.

Jeff, co-owner of Sequoia Sandwich, is in the midst of expanding Sequoia’s downtown footprint by pushing east into the next building.

“I found something downstairs,” he said, mysteriously enough that we walked over the next day.

This was a construction zone so we shuffled carefully. Jeff led us down a long flight of stairs and it started to feel like we were entering the Chinese tunnels, tunnels that were rumored to connect several businesses east of Chester at the turn of the last century.

“No, this is not a tunnel,” Jeff said. “It’s a basement.”

A basement that ended in an alcove stacked with newspapers. Dusty, dank, hadn’t-been-moved-in-awhile, newspapers.

Everybody likes a mystery and the possibility of unearthing hidden treasure. Usually, if we find anything, it’s hidden junk rather than hidden treasure and most of us have enough junk and it’s not usually hidden.

The newspapers were copies of The Press-Chronicle, a Bakersfield publication. The dates were between 1957 and 1958.

The Press-Chronicle was printed three times a week — Wednesday, Friday and Sunday mornings — and cost 50 cents a month or $5 a year.

Large, sweeping ads ushered the modern reader through a pleasant walk down Bakersfield memory lane. Mays, your hometown grocer, had “tuna pies 6 for 89 cents and fly swatters two for 9 cents.”

Typewriters — Royal, Remington and Smith-Corona — at Valley Office Supply for $5 down and $1.25 a week.

Lane’s Jewelry, located at 1813 Chester Ave. and 960 Baker, featured Cornell watches with 21 jewels for $29.95.

Sea Breeze, the great old fish market at 2311 R St., had fresh sanddabs for 39 cents a pound and if the “warm weather was getting you down,” tantalizing seafood salads.

An ad for Jax beer promised that “life looks brighter with Jax,” Jackson Brewing Company, New Orleans, La.

Another ad for “Happy, Happy Kaffy Kafy 550: “Almost everybody listens to Happy Kafy.”

“For Spring Loveliness, reg $20 Miracle Cold Wave, was now $10,” at Casa Bella Beauty Salon, 400 East California.

Penney’s, Brock’s, Urner’s, Weatherby’s, Witham’s, Weill’s, Wickersham’s, Cooters Drug Store and Van de Kamp’s Bakery (look for the windmill), located in Young’s Supermarket, featuring French butter rolls, 6 for 17 cents.

Vibe’s, Newberry’s, Brock’s and the grand opening for Universal Health Studio for Men and Slim-ette figure salon for women at 17th and L Street with sun rooms, nursery service, mechanical massage and Finnish Rock Steam baths.

Columns included “Walkin’ round Town” with Walt Little.

National news featured a picture of “Betty Anderson, 18, Pompano Beach, a water ski instructor and model, who was chosen Miss Correct Posture.”

TV listings included “Cousin Herb’s Trading Post” Tuesday and Thursday at 6 p.m., weather with Marge Stiles and TV shows starring Roy Rogers and Gene Autry.

If your heart and eardrums could take it, there was big-time wrestling at Strelich Stadium, 2201 V St., Thursday 8:30 p.m. featuring a grudge match between “Sky Hi Lee,” vs. Wee Willie Davis.

“The State Board of Agriculture protests $1 an hour minimum wage” was the lead article in the paper on Sunday, Dec, 22, 1957.

There was a freak accident involving Roy C. Browning, who was in fair condition in Mercy after being hit by a 500-pound hay bale that broke loose from a truck stacked with 26 other bales.

Countering loose hay bales and a catastrophic wage increase was some good news for old people: “Proving middle-aged men are not ready for the ash can, Dr. Wilfred G. Slater, who will be 50 in November, swims Catalina Channel in 15 hours, 38 minutes.”

Jay Clarke, “A husky native of Atlanta,” billed as America’s foremost mentalist, had an advice column.

Questions included:

D.L.G. — “Does he really like me and if so, will he ask me to go steady?

A — “Gary does like you but as you went steady once before and it didn’t work out, I don’t see it happening again. Just be friends.”

C.P.T. — “Will my father ever get well?

A — “No, as he will not stop drinking, and his disease and the drink together will eventually get him.”

A.F.M. — “What did my husband do with his money before he died, especially $2,000 from the sale of the Taft lots?

A — “He gave it to his sister, Martha, to keep it for him and she still has it, but you had better get an attorney to handle it for you.”

Local news included Arvin High grad John Trino being named as a farm delegate to a state convention and police chief Horace Grayson saying “that neatly dressed youths are less likely to get in trouble.” Assistant chief Charles Dodge approved wholeheartedly with the theory.

One headline blared “Faith in Newspaper Readers Needed,” imploring readers to subscribe. They did for a while, but the paper, which seems to have been printed some of the time in the space in which Sequoia is expanding, vanished shortly after, leaving a compelling snapshot of Bakersfield at the end of the ‘50s.

Contact Californian columnist Herb Benham at 395-7279 or His work appears in The Californian on Sundays, Tuesdays and Fridays; the views expressed are his own.

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