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A farmworker plucks grapes in the "This is Kern County" promotional ad. The video splices the contemporary and traditional elements of the region, and pays homage to its chief industries of agriculture and oil.
A music festival is filmed at sunset for the "This is Kern County" promotional ad. The video is part of a larger campaign the county is undertaking to improve its image and attract tourism to the area.
A woman is filmed mid-prayer as part of the "This is Kern County" promotional ad. The video, officials say, is meant to demonstrate to its viewers the diversity of the region.
The video features a number of different spaces across the county, including this shot of the Bakersfield National Cemetery.
An aerial view showcases an oil worker mid-shift, as part of the "This is Kern County" promotional video.
Kern County has released a new promotional video titled "This is Kern," which highlights the diversity and expanse unique to the region.
A robot dog walks into the frame as part of the promotional video. Ally Soper, the chief communications officer for Kern County, said the ad could be used by local schools to recruit new students.
In its opening shot, three men on horseback wait in line as part of festivities filmed for the "This is Kern County" promotional video.
Ally Soper is the chief communications officer for the Kern County Administrative Office.
Each January, we’re given the opportunity to reinvent ourselves and evaluate our goals for the coming year.
Sometimes, this reinvention can be a useful tool in accomplishing a longstanding goal or living in better alignment with one’s values. While a clean slate feels fresh, starting from scratch isn’t always necessary, which is why I’m taking a different approach to Kern County.
Ally Soper is the county of Kern's chief communications officer. The opinions expressed here are her own.
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