Cats crowd the harbour on Aoshima Island in the Ehime prefecture in southern Japan, Feb. 25, 2015. An army of cats rules the remote island in southern Japan, curling up in abandoned houses or strutting about in a fishing village that is overrun with felines outnumbering humans six to one.

Nissan has launched a campaign in Japan that could save lives, but not just any lives — cat lives. The campaign is called “knock knock cats.”

The campaign’s mission is to have drivers knock on the hood before starting their cars. Cats in Japan crawl inside hoods of cars or on top of tires to sleep.

City officials say there are about 60 thousand stray cats in Tokyo alone, reports The Wall Street Journal, and hope this campaign will save these furry friends.

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