1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302
Your IP address
For each visitor to the bakersfield.com site, bakersfield.com’s servers automatically collect information about which pages are visited and the IP address or domain name of visitors. We use your IP address to help diagnose problems with our server, and to administer our Web Site. Your IP address is not linked to personally identifiable information but is used to gather broad demographic information. This information helps us tailor and improve your experience on the Web Site.
Information we collect
General: Portions of bakersfield.com require visitors to provide personally identifiable information that may include your name, age, address, e-mail address, credit-card number and facts about your consumer-buying habits. We do not, however, knowingly collect personal information from children under the age of 13.
Surveys: We conduct periodic online surveys. For example, visitors to bakersfield.com may see a pop-up window asking them to voluntarily participate in a user survey.
Web site usage: We automatically collect IP addresses and web site usage information from you when you visit our site. This information helps us evaluate how our visitors use and navigate our web sites on an aggregate basis, including the number and frequency of visitors to each web page, the length of their visits, their browser type and their operating systems.
How we use information that is collected
Bakersfield.com may use information collected from visitors in the following ways:
- To improve existing features or develop new features, products and services by analyzing how site features are being used.
- To award prizes in contests or promotions. Participation in some contests or promotions may require visitors to agree to be contacted by bakersfield.com or The Bakersfield Californian for commercial purposes, such as to subscribe to The Bakersfield Californian.
- To provide advertisers or other third parties with aggregate information about our user base and usage patterns. Personally identifiable information is kept private and not distributed to third parties.
Children/direct notice to parents
Bakersfield.com will not knowingly collect any personal information from individuals under 13 years of age without parental consent. Where appropriate, bakersfield.com will specifically instruct children not to submit such information on our site and/or will take reasonable steps to ensure parental consent to such submission.
Parental consent will be required in the event bakersfield.com provides a feature or event such as a contest or promotion that requires submission of information by children. Notice may be provided in a number of ways, including sending an e-mail message or notice by postal mail. At any time, you may write to us at email@example.com to request a summary of any information we have retained as part of such activities or to ask that it be deleted.
Various areas of bakersfield.com require voluntary registration. Some areas require a visitor to submit information such as their ZIP code, age and gender. This information is not personally identifiable but allows us to better understand the makeup of our visitors. When you post content on bakersfield.com, we ask you to provide personally identifiable information that may include your name, e-mail address and unique identifiers. Unique identifiers are collected only for use as account numbers in our record system. We do not disclose any unique identifiers to any third parties. The information collected from these registration forms is used to improve existing features or develop new features, products and services by analyzing how site features are being used. Such information may be shared with third parties on an aggregate basis.
Demographic and profile data
We also may collect demographic and profile data from you as part of the registration process (for example, your date of birth, address, ZIP code, gender and interest in certain topics). We may use this data to tailor your experience at our site, showing you content that we think you might be interested in, displaying the content according to your preferences and informing you of upcoming events on our site. We also share certain demographic and profile data with advertisers and business partners on an aggregated basis. Registered users may voluntarily — and without requirement from bakersfield.com — make public in their user profiles personally identifiable information that includes their name, street address, e-mail address, phone numbers, birth date and instant-messaging handles. Bakersfield.com assumes no liability for the misuse of a registered user’s voluntary release of personally identifiable information.
We display advertisements on our Web Site. Bakersfield.com does not provide any personally identifiable data regarding bakersfield.com users to our advertisers.
Yahoo! is an ad network partner that displays ads on bakersfield.com and other sites owned and operated by The Bakersfield Californian and its affiliated companies. To improve your ad experience on those sites and elsewhere on the Internet, we may send non-personal information to Yahoo! based on your browser’s activities, such as type of pages viewed and categories of interests, so that the advertising you see is relevant to you. Yahoo! also may use information regarding its own users to select which ads to display. Learn more about Yahoo!’s ad practices, including how to opt out of using anonymous information to select which ads to show you.
Yahoo! is a member of the Network Advertising Initiative.
This site has security measures in place to protect against the loss, misuse and alteration of the information under our control. For example, credit-card information provided by a visitor is made available only to bonded billing personnel or technical staff responsible for server security.
Newsletters and alerts
Bakersfield.com offers a variety of opt-in e-mail newsletters or text-message alerts. When subscribing, visitors are asked to submit information such as name, e-mail address or phone number, and demographic information. You always may opt-out of receiving future mailings from bakersfield.com. To unsubscribe from our newsletters, go to www.bakersfield.com/newsletters. To remove your personally identifiable information from our databases, send e-mail to firstname.lastname@example.org explaining your request. To unsubscribe from individual text-message alert lists (such as news alerts or weekend events), reply “Stop” to the most recent alert received. This will unsubscribe you from ALL text-message alerts from Bakersfield.com or our affiliate mobile site 661411.com. If you subscribe to multiple alerts lists and would like to unsubscribe from only one (such as Breaking News or the daily weather forecast), text “stop last” to be unsubscribed ONLY from the list you most recently received an alert from. Or you can visit www.bakersfield.com/mobile and log in with your phone number to easily manage and modify all your alerts.
If you purchase a product or service from us or through a third-party vendor, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date). We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.
Your role in protecting your privacy
If you share a computer terminal with others, you may want to consider establishing a personal e-mail account. In this way, e-mails that you receive from bakersfield.com, such as password reminders, will be seen only by you. If you access bakersfield.com through an e-mail account maintained by your employer, please note that it is possible that your employer may monitor your e-mail communications.
Notification of changes
Correcting and updating information
Bakersfield.com also permits you to correct or update personally identifiable information that you have previously provided to us. To do so, submit the changes directly through the site feature in question or send e-mail to email@example.com indicating the information that you wish to be corrected or updated.
Your acceptance of these terms
1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302