Privacy Policy
This Privacy Policy explains how bakersfield.com may collect, use and aggregate
personal information about you on www.bakersfield.com,
and its affiliated web sites. Bakersfield.com respects your personal privacy
and is committed to protecting it.
If you have questions or concerns regarding this Privacy Policy, you should first contact bakersfield.com at:
Bakersfield.com
1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302
661-395-7500
e-mail: webmaster@bakersfield.com
Your IP address
For each visitor to the bakersfield.com site, bakersfield.com's servers automatically
collect information about which pages are visited and the IP address or domain
name of visitors. We use your IP address to help diagnose problems with our
server, and to administer our Web Site. Your IP address is not linked to personally
identifiable information but is used to gather broad demographic information.
This information helps us tailor and improve your experience on the Web Site.
Information we collect
General: Portions of bakersfield.com require visitors to provide personally
identifiable information that may include your name, age, address, e-mail address,
credit-card number and facts about your consumer-buying habits. We do not, however,
knowingly collect personal information from children under the age of 13.
Surveys: We conduct periodic online surveys. For example, visitors to bakersfield.com
may see a pop-up window asking them to voluntarily participate in a user survey.
Web site usage: We automatically collect IP addresses and web site usage information
from you when you visit our site. This information helps us evaluate how our
visitors use and navigate our web sites on an aggregate basis, including the
number and frequency of visitors to each web page, the length of their visits,
their browser type and their operating systems.
How we use information that is collected
Bakersfield.com may use information collected from visitors in the following ways:
- To improve existing features or develop new features, products and services
by analyzing how site features are being used.
- To award prizes in contests or promotions. Participation in some contests
or promotions may require visitors to agree to be contacted by bakersfield.com
or The Bakersfield Californian for commercial purposes, such as to
subscribe to The Bakersfield Californian.
- To provide advertisers or other third parties with aggregate information
about our user base and usage patterns. Personally identifiable information
is kept private and not distributed to third parties.
- To send e-mail notifications about new or existing products and services, special offers, or to otherwise contact you. These contacts are on an opt-in basis only, based on the preferences you have specified with bakersfield.com.
Children/direct notice to parents
Bakersfield.com will not knowingly collect any personal information from individuals
under 13 years of age without parental consent. Where appropriate, bakersfield.com
will specifically instruct children not to submit such information on our site
and/or will take reasonable steps to ensure parental consent to such submission.
Parental consent will be required in the event bakersfield.com provides a feature
or event such as a contest or promotion that requires submission of information
by children. Notice may be provided in a number of ways, including sending an
e-mail message or notice by postal mail. At any time, you may write to us at
webmaster@bakersfield.com to
request a summary of any information we have retained as part of such activities
or to ask that it be deleted.
Parents should be aware that bakersfield.com’s Privacy Policy will govern
our use of personal data, but that information which is voluntarily given by
children (or others) in chat sessions, e-mail exchanges, bulletin boards or
the like may be used by other parties to generate unsolicited mail. Bakersfield.com
encourages all parents to instruct their children in the safe and responsible
use of their personal data while using the Internet.
Cookies
Bakersfield.com or its affiliated sites may place a "cookie" on the
browser of your computer. Cookies are pieces of information that a web site
transfers to your computer's hard disk for record-keeping purposes. The use
of cookies is common in the Internet industry, and many major web sites use
them to provide useful features to their customers. The cookie itself does not
contain any personally identifying information, but may be used to tell when
your computer has contacted the bakersfield.com site. Bakersfield.com and its
affiliates use the information for editorial purposes and for other purposes
such as delivery of features and advertisements, so that bakersfield.com can
customize delivery of information specific to your interests without compromising
privacy. For example, cookies may be used to ensure that you will not see the
same ads too often in a single session. We also may use cookies to save your
passwords so you don't have to re-enter it each time you visit portions of our
site.
Registration
Various areas of bakersfield.com require voluntary registration. These forms
require you to give us personally identifiable information, which may include
contact information (like your name and e-mail address) and unique identifiers.
If you so signify beforehand, we may use your contact information from the registration
form to send you information about our company and promotional material from
some of our partners. Unique identifiers are collected only for use as account
numbers in our record system. We do not disclose any unique identifiers to any
third parties.
The information collected from these registration forms is used to improve existing
features or develop new features, products and services by analyzing how site
features are being used. Such information may be shared with third parties on
an aggregate basis.
Demographic and profile data
We also may collect demographic and profile data from you as part of the registration
process (i.e., your ZIP code, sex, income level, interest in certain topics).
We may use this data to tailor your experience at our site, showing you content
that we think you might be interested in, displaying the content according to
your preferences and informing you of upcoming events on our site. We also share
certain demographic and profile data with advertisers and business partners
on an aggregated basis.
Bakersfield.com will disclose account information only in special cases, such
as (i) to comply with valid legal requirements, such as a law, regulation, search
warrant, subpoena or court order; or (ii) when bakersfield.com has reason to
believe that disclosing this information is necessary to identify, contact or
bring legal action against someone who, intentionally or unintentionally, may
be causing injury or harm to bakersfield.com users or other persons or violating
the Terms of Use of this site.
Links
This site contains links to other sites. Bakersfield.com is not responsible
for the privacy practices or the content of such Web sites, including any sites
that may indicate a special relationship or partnership with bakersfield.com
(such as co-branded pages and "powered by" relationships) or the sites
of bakersfield.com advertisers that you go to by clicking on a banner ad on
the bakersfield.com site. Bakersfield.com does not disclose unique identifiers
to those responsible for the linked sites. The linked sites, however, may collect
personal information from you when you link to their site. This collecting of
information is not subject to bakersfield.com's control. To ensure protection
of your privacy, always review the privacy policy of the sites you visit by
linking from our Web Site.
Advertisements
We display advertisements on our Web Site. These ads may contain cookies. We
do not have access to this information, nor do we control its use. Bakersfield.com
does not provide any personally identifiable data regarding bakersfield.com
users to our advertisers.
Our advertising is delivered by a company called RealMedia Open Ad Stream.
In the course of delivering an ad to you on bakersfield.com, RealMedia does
not collect any personally identifiable information about you, such as your
name, address, phone number or email address. RealMedia does, however, collect
non-personally identifiable information about you, such as the server your computer
is logged onto, your browser type (for example, Netscape or Internet Explorer),
and whether you responded to the ad delivered.
The non-personally identifiable information collected by RealMedia is used
for the purpose of targeting ads and measuring ad effectiveness on behalf of
RealMedia's advertisers and Web publishers who specifically request it.
Security
This site has security measures in place to protect against the loss, misuse
and alteration of the information under our control. For example, credit-card
information provided by a visitor is made available only to bonded billing personnel
or technical staff responsible for server security.
Newsletters
Bakersfield.com offers a variety of opt-in e-mail newsletters. When subscribing,
visitors are asked to submit information such as name, e-mail address and demographic
information. You always may opt-out of receiving future mailings from bakersfield.com.
To unsubscribe from our newsletters, go to http://www.bakersfield.com/newsletters
To remove your personally identifiable information from our databases, send
e-mail to webmaster@bakersfield.com
explaining your request.
Your role in protecting your privacy
If you share a computer terminal with others, you may want to consider establishing
an anonymous e-mail account. In this way, e-mails that you receive from bakersfield.com,
such as password reminders, will be seen only by you. If you access bakersfield.com
through an e-mail account maintained by your employer, please note that it is
possible that your employer may monitor your e-mail communications.
Notification of changes
This Privacy Statement may be revised over time as new features are added to
bakersfield.com or as Internet security and privacy standards evolve. We will
post those changes prominently so that you will always know what information
we gather, how we might use that information and whether we will disclose it
to anyone. We do, however, recommend that you read this Privacy Statement each
time you use bakersfield.com, in case you missed our notice of changes to the
Privacy Policy.
Correcting and updating information
Bakersfield.com also permits you to correct or update personally identifiable
information that you have previously provided to us. To do so, submit the changes
directly through the site feature in question or send e-mail to: webmaster@bakersfield.com
indicating the information that you wish to be corrected or updated.
Your acceptance of these terms
By using this site, you signify your acceptance of the terms of the Bakersfield.com
Privacy Policy. If you do not agree to the terms of this Privacy Policy, please
do not use the bakersfield.com site and exit the site immediately. Your continued
use of the bakersfield.com site following the posting of changes to these terms
will mean that you accept those changes.
Contacting us
If you have any questions about this privacy policy, the practices of the bakersfield.com
site, or your dealings with bakersfield.com, you can contact us at:
Bakersfield.com
1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302
661-395-7500
e-mail: webmaster@bakersfield.com