Market Intelligence: Kern County's hotel and motel industry
| Tuesday, Jun 30 2009 08:53 PM
Last Updated Tuesday, Jun 30 2009 08:53 PM
There are 190 hotels and motels in Kern County. Together, they have an estimated 2,300 employees and make $96 million in sales annually. The majority are small operations making less than $1 million. However, like most industries, a few businesses get the lion’s share of the revenue.
The table below lists the top money makers based on annual sales.
1 Doubletree, 3100 Camino Del Rio Court, Bakersfield, 93308
2 Days Inn, 818 Real Road, Bakersfield, 93309
3 Marriott-Convention Center, 801 Truxtun Ave., Bakersfield, 93301
4 Best Western Inn, 2620 Buck Owens Blvd., Bakersfield, 93308
5 Holiday Inn, 3927 Marriott Drive, Bakersfield, 93308
6, Bakersfield Red Lion Hotel, 2400 Camino Del Rio Court, Bakersfield, 93308
7 Four Points-Bakersfield, 5101 California Ave., Bakersfield, 93309
8 Hilton, 3625 Marriott Drive, Bakersfield, 93308
9 Residence Inn, 4241 Chester Lane, Bakersfield, 93309
10 Courtyard-Bakersfield, 3601 Marriott Drive, Bakersfield, 93308
11 Heritage Inn, 1050 N. Norma St., Ridgecrest, 93555
12 Homewood Suites-Bakersfield, 1505 Mill Rock Way, Bakersfield, 93311
13 Clarion, 3540 Rosedale Highway, Bakersfield, 93308
14 Hampton Inn, 1017 Oak St., Bakersfield, 93304
15 La Quinta Inn-S Bakersfield, 3232 Riverside Drive, Bakersfield, 93308
16 Springhill Suites-Ridgecrest, 113 E. Sydnor Ave., Ridgecrest, 93555
17 Hampton Inn, 8818 Spectrum Park Way, Bakersfield, 93308
18 Vagabond Inn, 6100 Knudsen Drive, Bakersfield, 93308
Hotel and motel use
60 percent of Kern County adults stayed in a hotel or motel in the past 12 months. Compared to neighboring counties, that percentage is very competitive. The table below shows the percentage of adults who stayed in a hotel or motel in the past 12 months for Kern and neighboring counties.
County percent of adults
Kern 60
Tulare 45
Fresno 55
Madera 70
Kings 72
San Bernardino 62
Los Angeles 57
Ventura 72
Riverside 60
Market potential
Kern County households spent, on average, $183 a year on hotels and motels per household; a competitive amount compared to neighboring counties. Together, Kern County households spend more than $45 million on hotels and motels annually. The table below shows the total amount spent annually on hotels and motels by households by county.
Annual spending in accommodations (hotels and motels) in millions of dollars:
Kern $45.2
Tulare $22.5
Fresno $52.1
Madera $7.2
Kings $7.7
Riverside $141.9
Los Angeles $682.7
San Bernardino $122.8
Ventura $66.5
Sources: Claritas Inc. BusinessPoint, Scarborough Research (2008 Multi Market), SRC/AGS (2008) and The Bakersfield Californian Market Research.
