This Privacy Policy explains how bakersfield.com may collect, use
and aggregate personal information about you on www.bakersfield.com,
and its affiliated web sites. Bakersfield.com respects your personal
privacy and is committed to protecting it.
If you have questions or concerns regarding this Privacy Policy,
you should first contact bakersfield.com at:
Bakersfield.com
1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302
661-395-7500
e-mail: registration@bakersfield.com
Your IP address
For each visitor to the bakersfield.com site, bakersfield.com's
servers automatically collect information about which pages are
visited and the IP address or domain name of visitors. We use your
IP address to help diagnose problems with our server, and to administer
our Web Site. Your IP address is not linked to personally identifiable
information but is used to gather broad demographic information.
This information helps us tailor and improve your experience on
the Web Site.
Information we collect
General: Portions of bakersfield.com require visitors to provide
personally identifiable information that may include your name,
age, address, e-mail address, credit-card number and facts about
your consumer-buying habits. We do not, however, knowingly collect
personal information from children under the age of 13.
Surveys: We conduct periodic online surveys. For example, visitors
to bakersfield.com may see a pop-up window asking them to voluntarily
participate in a user survey.
Web site usage: We automatically collect IP addresses and web site
usage information from you when you visit our site. This information
helps us evaluate how our visitors use and navigate our web sites
on an aggregate basis, including the number and frequency of visitors
to each web page, the length of their visits, their browser type
and their operating systems.
How we use information that is collected
Bakersfield.com may use information collected from visitors in
the following ways:
- To improve existing features or develop new features, products
and services by analyzing how site features are being used.
- To award prizes in contests or promotions. Participation in
some contests or promotions may require visitors to agree to be
contacted by bakersfield.com or The Bakersfield Californian for
commercial purposes, such as to subscribe to The Bakersfield Californian.
- To provide advertisers or other third parties with aggregate
information about our user base and usage patterns. Personally
identifiable information is kept private and not distributed to
third parties.
- To send e-mail notifications about new or existing products
and services, special offers, or to otherwise contact you. These
contacts are on an opt-in basis only, based on the preferences
you have specified with bakersfield.com.
Children/direct notice to parents
Bakersfield.com will not knowingly collect any personal information
from individuals under 13 years of age without parental consent.
Where appropriate, bakersfield.com will specifically instruct children
not to submit such information on our site and/or will take reasonable
steps to ensure parental consent to such submission.
Parental consent will be required in the event bakersfield.com
provides a feature or event such as a contest or promotion that
requires submission of information by children. Notice may be provided
in a number of ways, including sending an e-mail message or notice
by postal mail. At any time, you may write to us at registration@bakersfield.com
to request a summary of any information we have retained as part
of such activities or to ask that it be deleted.
Parents should be aware that bakersfield.com’s Privacy Policy
will govern our use of personal data, but that information which
is voluntarily given by children (or others) in chat sessions, e-mail
exchanges, bulletin boards or the like may be used by other parties
to generate unsolicited mail. Bakersfield.com encourages all parents
to instruct their children in the safe and responsible use of their
personal data while using the Internet.
Saving registration information for no-interruption
access: Using Cookies
Bakersfield.com or its affiliated sites may place a "cookie"
on the browser of your computer. Cookies are pieces of information
that a web site transfers to your computer's hard disk for record-keeping
purposes. The use of cookies is common in the Internet industry,
and many major web sites use them to provide useful features to
their customers. The cookie itself does not contain any personally
identifying information, but may be used to tell when your computer
has contacted the bakersfield.com site. Bakersfield.com and its
affiliates use the information for editorial purposes and for other
purposes such as delivery of features and advertisements, so that
bakersfield.com can customize delivery of information specific to
your interests without compromising privacy. For example, cookies
may be used to ensure that you will not see the same ads too often
in a single session. We also may use cookies to save your passwords
so you don't have to re-enter it each time you visit portions of
our site.
Registration
Various areas of bakersfield.com require voluntary registration.
These forms require you to give us personally identifiable information,
which may include contact information (like your name and e-mail
address) and unique identifiers. If you so signify beforehand, we
may use your contact information from the registration form to send
you information about our company and promotional material from
some of our partners. Unique identifiers are collected only for
use as account numbers in our record system. We do not disclose
any unique identifiers to any third parties.
The information collected from these registration forms is used
to improve existing features or develop new features, products and
services by analyzing how site features are being used. Such information
may be shared with third parties on an aggregate basis.
Demographic and profile data
We also may collect demographic and profile data from you as part
of the registration process (i.e., your ZIP code, sex, income level,
interest in certain topics). We may use this data to tailor your
experience at our site, showing you content that we think you might
be interested in, displaying the content according to your preferences
and informing you of upcoming events on our site. We also share
certain demographic and profile data with advertisers and business
partners on an aggregated basis.
Bakersfield.com will disclose account information only in special
cases, such as (i) to comply with valid legal requirements, such
as a law, regulation, search warrant, subpoena or court order; or
(ii) when bakersfield.com has reason to believe that disclosing
this information is necessary to identify, contact or bring legal
action against someone who, intentionally or unintentionally, may
be causing injury or harm to bakersfield.com users or other persons
or violating the Terms
of Use of this site.
Links
This site contains links to other sites. Bakersfield.com is not
responsible for the privacy practices or the content of such Web
sites, including any sites that may indicate a special relationship
or partnership with bakersfield.com (such as co-branded pages and
"powered by" relationships) or the sites of bakersfield.com
advertisers that you go to by clicking on a banner ad on the bakersfield.com
site. Bakersfield.com does not disclose unique identifiers to those
responsible for the linked sites. The linked sites, however, may
collect personal information from you when you link to their site.
This collecting of information is not subject to bakersfield.com's
control. To ensure protection of your privacy, always review the
privacy policy of the sites you visit by linking from our Web Site.
Advertisements
We display advertisements on our Web Site. These ads may contain
cookies. We do not have access to this information, nor do we control
its use. Bakersfield.com does not provide any personally identifiable
data regarding bakersfield.com users to our advertisers.
Our advertising is delivered by a company called DoubleClick. In
the course of delivering an ad to you on bakersfield.com, DoubleClick
does not collect any personally identifiable information about you,
such as your name, address, phone number or email address. DoubleClick
does, however, collect non-personally identifiable information about
you, such as the server your computer is logged onto, your browser
type (for example, Netscape or Internet Explorer), and whether you
responded to the ad delivered.
The non-personally identifiable information collected by DoubleClick
is used for the purpose of targeting ads and measuring ad effectiveness
on behalf of DoubleClick's advertisers and Web publishers who specifically
request it. For additional information on the information that is
collected by DoubleClick in the process of delivering an ad to you,
please click
here.
Public forums
Bakersfield.com provides chat rooms, forums, message boards and
other interactive features available to you. Please remember that,
unless otherwise stated, any information that is disclosed in these
areas becomes public information, and may be republished, without
fee, elsewhere on bakersfield.com or in The Bakersfield Californian.
Therefore, you should exercise caution when deciding to disclose
your personal information. You should also be aware that dialogue
in bakersfield.com's chat rooms, forums, message boards and other
interactive features is archived by bakersfield.com and may be made
available to bakersfield.com users for an extended period after
the date of the communication.
Security
This site has security measures in place to protect against the
loss, misuse and alteration of the information under our control.
For example, credit-card information provided by a visitor is made
available only to bonded billing personnel or technical staff responsible
for server security.
Newsletters
Bakersfield.com offers a variety of opt-in e-mail newsletters.
When subscribing, visitors are asked to submit information such
as name, e-mail address and demographic information. You always
may opt-out of receiving future mailings from bakersfield.com. To
unsubscribe from our newsletters, go to www.bakersfield.net/maillist/
To remove your personally identifiable information from our databases,
send e-mail to registration@bakersfield.com explaining your request.
Your role in protecting your privacy
If you share a computer terminal with others, you may want to consider
establishing an anonymous e-mail account. In this way, e-mails that
you receive from bakersfield.com, such as password reminders, will
be seen only by you. If you access bakersfield.com through an e-mail
account maintained by your employer, please note that it is possible
that your employer may monitor your e-mail communications.
Notification of changes
This Privacy Statement may be revised over time as new features
are added to bakersfield.com or as Internet security and privacy
standards evolve. We will post those changes prominently so that
you will always know what information we gather, how we might use
that information and whether we will disclose it to anyone. We do,
however, recommend that you read this Privacy Statement each time
you use bakersfield.com, in case you missed our notice of changes
to the Privacy Policy.
Correcting and updating information
Bakersfield.com also permits you to correct or update personally
identifiable information that you have previously provided to us.
To do so, submit the changes directly through the site feature in
question or send e-mail to: registration@bakersfield.com
indicating the information that you wish to be corrected or updated.
Your acceptance of these terms
By using this site, you signify your acceptance of the terms of
the Bakersfield.com Privacy Policy. If you do not agree to the terms
of this Privacy Policy, please do not use the bakersfield.com site
and exit the site immediately. Your continued use of the bakersfield.com
site following the posting of changes to these terms will mean that
you accept those changes.
Contacting us
If you have any questions about this privacy policy, the practices
of the bakersfield.com site, or your dealings with bakersfield.com,
you can contact us at:
Bakersfield.com
1707 Eye St. (P.O. Bin 440)
Bakersfield CA 93302
661-395-7500
e-mail: registration@bakersfield.com
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