Where’s a deep-fried Twinkie when you need one? That’s exactly what Raji Brar wanted to know last year as she traipsed up and down the Kern County fairgrounds on what would be a futile mission to locate the sinful snack cake.
However, there were no Twinkies to be had at the 2015 fair, a startling omission from the deep-fried menu, perhaps, but a fact Brar would have had no way of knowing, until now. A new app gives fair-goers every conceivable detail on the who, what, when, where and weather of the 12-day entertainment extravaganza.
“The weather? Maybe we should hide that,” quipped fair board director Rusty Graham at a meeting Monday, during which the app was unveiled.
The app allows users to stay up to speed on events and concerts, as well as any news flashes or delays in programming or competitions. But in addition to the maps, alerts and ticket information, the go-to category, no doubt, will be the list of food vendors, their locations and menus.
“We’ve had 191 app users in 18 days so far,” said Chelsey Roberts, who helped develop the app.
The announcement of the app is part of an enhanced social media strategy coinciding with the 100th anniversary of the fair, which runs Sept. 21 through Oct. 2.
Roberts gave a report on Facebook and Twitter activity, and offered a primer to the board’s less social-media literate members on Snapchat and Instagram.
Meanwhile, two directors were asked to explore a ticket giveaway to jobless oil and ag workers, an idea floated by director David Torres some months ago.
Blodgie Rodriguez and Justin Lawson, the board’s newest member, will meet with contacts in both industries for recommendations on whom to target and how to distribute the tickets.