Company Profile
The Bakersfield Californian is an award winning, independent, family-owned newspaper. Our roots date back to 1866 and has been under the same family ownership since 1897. Our Chairman, Publisher and President, Ginger Moorhouse is the great-granddaughter of Alfred Harrell who purchased the paper in 1897. Mr. Harrell spent nearly 50 years in the newspaper business an in 1969 became the 24th person to be named to the Newspaper Hall of Fame.
We feature state-of-the-art technology and have received state and national awards for news coverage, feature stories and design. Our print product underwent a comprehensive redesign in March 2006, receiving industry recognition for innovation and structure.
Our main offices are located in a historic landmark building in downtown Bakersfield. Our lobby has been remodeled to capture the craftsman design of the original structure built in 1926. In 2005 the Newsroom underwent a complete remodel with unique working areas, meeting areas and a studio allowing journalists to report live alongside on air reporters with local television media partner. Our production facility, the Harrell-Fritts Publishing Center, located just north of the city near the airport, houses our printing press, and production, technical, packaging, fleet and the circulation and customer services departments. When this facility was built in 1984, The Bakersfield Californian became one of the most technically advanced newspaper companies in the United States. The publishing center features an offset press built by TKS. In 2004 the tradition of our dedication to investing in state-of-the-art technology continued with the addition of an 18-station inserting/packaging equipment by Ferag.
Our employees have received numerous awards and recognition from Editor & Publisher, Presstime, CNPA, and other industry organizations. In 2004, our publisher, Ginger Moorhouse was named Publisher of the Year by Editor & Publisher.
Bakersfield.com
Bakersfield.com is the interactive home to our print product, breaking news stories, blogs, classified listings and up-to-the minute information about world, national and regional events. Our on-line presence was developed in 1995.
The Tehachapi News/Valley Direct, Inc
Valley Direct Inc. is an affiliate of The Bakersfield Californian and home to The Tehachapi News, Tehachapi’s Own Phonebook, High Desert Connection, and the Kern Valley Phone Book.
The Tehachapi News is the local source for news and events in Tehachapi and the immediate vicinity. Tehachapi is a mountain community of 12,000 east of Bakersfield. The broadsheet paper is published every Wednesday and is available through home delivery and rack locations throughout the area.
Mercado Nuevo
Mercado Nuevo, an independent subsidiary of The Bakersfield Californian, focuses on serving niche markets in our community. Mercado Nuevo is home to MAS, The Northwest Voice, The Southwest Voice and Bakotopia.
MAS
MAS is a weekly magazine focusing on second and third generation English speaking Latino residents. The content features people, style, culture, events, and issues of interest to the Latino community in Kern County. MAS is delivered to homes every Friday in Bakersfield free of charge. MAS also has an interactive website at www.masbakersfield.com.
Bakotopia
Bakotopia is an on-line social networking site that contains classified advertising, blogs, community journalism and event calendars. The site was launched in 2005 as a pre-emptive move against the arrival of craigslist. Participants have steered the focus of this site to be a community music event venue.
