Through the use of print and interactive mediums media, The Bakersfield Californian helps Real Estate professionals reach their growing target audience. We offer many results driven options for every Real Estate agent, new home builder, broker and seller including a daily newspaper, a monthly magazine, the Southern Valley's largest Real Estate website, and publications targeting specific regional territories. The Bakersfield Californian and its associated products continue to deliver your message to more homes and readers with specific publications and programs targeted to reach the homebuyer.
40% of daily Californian readers have a household income of $75,000 or more
43% of Sunday Californian readers have a household income of $75,000 or more
68% of daily Californian readers own their home
72% of Sunday Californian readers own their home
Source: Scarborough Research 2011 R2