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The Bakersfield Californian
Retail
The Bakersfield Californian's Retail advertisers span a great range of categories from department stores and local grocers to hospitals, restaurants and the financial sector. The retail classification and rating supports any advertiser who maintains a physical location, but is not part of a national chain of businesses. Our retail product offerings are designed to fit a wide range of advertising budgets, audience demographics, and branding looks. We provide an advertising buy that solves every retailer's marketing needs. The Bakersfield Californian can help your business reach your ideal customers.
 
Readership 
  • Daily Metro Readership - 116,490
  • Sunday Metro Readership- 143,603
 
Readership Demographics
  • 40% of daily readers have a household income of $75,000 or more
  • 43% of Sunday Californian readers have a household income of $75,000 or more
  • 68% of daily readers own their home
  • 72% of Sunday Californian readers own their home
  • 83% of Californian readers have eaten at a sit-down restaurant in the past 30 days
  • 94% of Californian readers have eaten at a fast food restaurant in the past 30 days
  • 66% of Californian readers stayed in a hotel/motel on vacation in the past 12 months
  • 89% of Californian readers have shopped at a clothing store in the past 3 months
  • 85% of readers have shopped at a home accessory store in the past 12 months
  • 80% of Californian readers have shopped at a shoe store in the past 3 months
  • 24% of readers plan to purchase a new or used car in the next 12 months
Source: Scarborough Research 2011 R2