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Bakersfield Voice
The Bakersfield Voice is a weekly publication reaching over 216,000 Bakersfield residents each week. The Voice is a “citizen journalism” newspaper in that we rely on you, the community, to submit stories and photos online.


Household Profile

Reach a mix of young, active, middle income families, with children entering their peak spending years.

46% are Age 35 or younger
57% have $35k+ income
51% are Hispanic
57% have children in the home
54% own their home
(Scarbourough Research - Sept. 2012 R2)