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Bakersfield Life
Bakersfield's Premier City Magazine. Bakersfield Life is enjoyed by long-time Kern County residents and newcomers alike who are looking to stay connected with their community. In every issue, readers will find localized stories that fit their unique lifestyles. Published in an exceptional marketplace, Bakersfield Life reaches the highly affluent residents of Kern County. With a massive discretionary income, our readers are people who buy.

 

Circulation

Bakersfield Life magazine is Kern County's largest circulated magazine.

Circulation: 46,000 monthly distributed by:
  • Home Delivery - 38,000 Monthly Issues
    On the last Saturday of every month, Bakersfield Life is distributed to every subscriber of The Bakersfield Californian, Kern County's most trusted news source.
  • Newsstands - 5,000 Monthly Issues
    With more than 60 rack locations around Bakersfield being filled every week, you are sure to find a copy of Bakersfield Life just around the corner.
  • While You Wait - 3,000 Monthly Issues
    More than 300 waiting rooms throughout Bakersfield have people reading Bakersfield Life as they wait for their doctor or medical professional.

Demographics

  • Female ...................57%
  • Male .......................43%
  • Married .................. 61%
  • Children at home .... 33%
  • Age 35+...................81%
  • $50,000 + HHI ..........50%
  • College educated .......59%
  • White collar professional ..29%
  • Own their residence ................70%

What they do*

  • Casino visitor ...................35%
  • Overnight Travel .......................84%
  • Attend professional sporting events .................. 25%
  • Attend concerts, theater, art museums .... 44%
  • Wine drinker...................66%
  • Upscale restaurant (past month) ..........85%

Where they Live*

  • Metro Bakersfield (933xx Zip codes) ...................86%
  • Outer Bakersfield and County .......................14%

Planning to Buy*

  • Mattress or furniture ...................21%
  • Consumer electronics .......................41%
  • Vehicles ...................18%
  • Major appliances .......................17%
*Last 12 months. Source: Scarborough Research 2013 R2