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Robert Price is The Californian's executive editor. Email him at

I sat next to a Taco Bell corporate executive on a two-hour-plus flight this week and she shared some interesting nuggets about the company. She also confirmed for me something I've long believed about Taco Bell's menu development strategy.

Taco Bell takes an item from its existing menu and shoves it inside or around another item from its existing menu and viola! A new, limited-time menu item is born. That's basically the story of the Quesarito ("the best of a quesadilla and burrito rolled into one!") and the apparently permanent Double Decker Taco.

Coming soon: The Burruitsi. It's a bean burrito with a 12-ounce Pepsi jammed inside. OK, I made that one up.

-- Robert Price, Californian executive editor