Friday is opening night for the Bakersfield Condors hockey team, which means Kevin Bartl, Ryan Holt and their minions have ramped up the social media presence.
And that's saying a lot considering they are pretty active on Twitter all year long.
For example recently on the @Condors Twitter account, there are photos posted of players Erik Burgdoerfer and Tyler Brenner with One Direction band members.
Wait, let me rephrase ... photos of them with cardboard cutouts of One Direction band members. One of which looks suspiciously like a holdover from Menudo in the 1980s.
Then there are the Twitter assertions that Bartl, vice president of communications, can speak in numerous British accents.
Of course all this is mixed in with the play-by-play of the pre-season games against San Francisco and Stockton.
All the Twitter chatter isn't unusual.
Last year the guys crashed their own website when they Tweeted out an invite for Justin Bieber to come skate with the team.
Just mentioning @justinbieber sent teen fans worldwide into a tizzy.
The infamous Tweet "BREAKING NEWS: The @Condors have offered @JustinBieber a contract. #BiebsInBako #Condorstown" generated more than 31,000 pageviews to their site in less than 48 hours.
At the time, Holt told me their goal was to make headlines on Yahoo's Puck Daddy hockey blog.
Well, they did.
And it looks like they did it again this season.
Last week the Puck Daddy blog featured the Condors Jan. 31 Cemetery Plot Giveaway Night.
Yeah, you read that right.
They are giving one lucky fan two burial plots at Historic Union Cemetery.
Sooo ... yeah. Good luck?
One more note on the Condors: They are invading the third floor here every Wednesday afternoon beginning this week.
Their new video webcast, Condors Unleashed, will be streamed live on Bakersfield.com from the Dignity Health Studios from noon to 1 p.m. every Wednesday and simulcast on Fox Sports Radio 970 AM.
I have an excellent view of the studio from my desk and look forward to seeing what they cook up in there each week.
I peeked at the planner for Wednesday's show and it includes Coach Troy Mann in studio, segments called "Holty's Headlines," "Condors Droppings" and Californian reporter Mike Griffith in there holding a board of some kind.
C'mon, it's bound to be a great show with that on the schedule!
We hit a fan milestone on Facebook this week so we're giving away tickets to the Nov. 12 Taste of Home Cooking School at Rabobank Theater.
To enter this random drawing, all you have to do is go to Facebook.com/BakersfieldCalifornian, look for the post at the top up the page asking, "What meal do you think you totally kick butt and take names at?" Post your reply in the comments there and at 4 p.m. Tuesday we'll randomly pick two winners to receive two tickets to the event.
Call me crazy, but lying for money just seems wrong.
New York Attorney General Eric Schneiderman recently announced that 19 companies had agreed to stop writing fake online reviews for businesses and to pay more than $350,000 in penalties.
Dubbed "Operation Clean Turf," the year-long undercover investigation looked into the reputation management industry (really, that's a thing), and the practice of astroturfing (a.k.a. writing fake reviews), and found that these companies had flooded the Internet with fake consumer reviews on sites such as Yelp and Google.
Just further proof you can't believe everything you read online.